Careers

Marketing Executive – IT Services

Location: Trichy

Job Type: Full-Time
Experience Level: 2-3 Years

We are seeking a Marketing Executive to drive our brand presence, lead generation efforts, and digital marketing strategies to accelerate growth.

Key Responsibilities:

  • Digital Marketing & Lead Generation
    • Develop and execute multi-channel marketing campaigns (SEO, PPC, Email, Social Media, Content Marketing).
    • Manage website content, landing pages, and optimize for lead conversion.
    • Oversee marketing automation tools (HubSpot, Marketo, etc.) to nurture leads.
  • Content & Brand Marketing
    • Create engaging content for blogs, case studies, whitepapers, and newsletters.
    • Develop marketing collateral such as brochures, presentations, and videos.
    • Ensure brand consistency across all marketing materials and digital assets.
  • Sales & Business Development Support
    • Collaborate with the sales team to develop targeted campaigns.
    • Conduct market research to identify trends and opportunities.
    • Maintain CRM databases with marketing-qualified leads (MQLs).
  • Social Media & PR Management
    • Support with LinkedIn, Twitter, and other social media platforms.

Required Skills & Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field.
  • 2-3 years of experience in marketing, preferably in IT services or technology.
  • Strong knowledge of SEO, SEM, PPC, Google Analytics, and CRM tools.
  • Hands-on experience with email marketing, social media, and content marketing.
  • Excellent written and verbal communication skills.
  • Ability to analyze marketing performance and optimize strategies.
  • Experience working with B2B marketing and lead generation.

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